is it the provocative ad campagians?
the classic and terribly desirable 12 shades?
the prestigiously glam packaging?
or the rich and creamy texture, verging on plain perfection that many a beauty blogger has hailed as genius?
for me all of the above.
and if I had a sugar daddy I’d have no hesitation in spending $45 per color on at least the Vanilla Suede, Cherry Lush, Pink Dusk and True Coral.